there's a disagreement in the nra. i don't know if you view it as a smackdown, it appeared to be to me. what do you make of this public divide within the nra? >> it's very, very interesting. of course, the nra has been thrust into the news because of the tragedy at newtown. they have a chance to actually grow their brand or hurt their brand and i think it remains to be seen exactly what the long-term effects of this are. but i saw that ad using the president's children. i think the spirit and the intent, the message behind the ad, look, his children are protected by people with heavy artillery and guns, wouldn't you want your kids to be protected the same way? that makes sense. the problem is, personally, my opinion is, i don't like using children in political ads of any kind. i think consistently speaking, i also don't like the president when he uses children to sign a bill, obama care uses children as props, he used them when he did the executive orders about gun control. so those types of things on both sides to me